Bobby Moore III created IIInflux in 2017 as a creative way to express his personality and style through product. He is the third Bobby in his family (hint the unique spelling of IIInflux with triple I’s). IIInflux initially started as a home goods brand inspired by pop culture and made for individuals looking to fill their home with items that reflect their personal interests. "Bringing Culture Home" is in the DNA of IIInflux. It represents having the interests reflected in the home goods that they started to sell. More importantly It's a nod to the individuals from the culture that are getting opportunities and building from them.